U.S. Privacy Policy

Effective December 31, 2022

Affinity Capital Exchange (“ACE”) respects your concerns about privacy. This U.S. Privacy Notice describes the types of personal information we collect on https://afcx.co/ (the “Site”), how we use the information, with whom we share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

This U.S. Privacy Notice applies to the information we collect on the Site. It does not apply to other websites, applications or services provided by ACE. In addition, this Privacy Notice does not apply to the offline data collection and use practices of ACE, such as data collection by telephone.

Information You Provide to Us

The types of personal information you may provide to us when you visit our Site may include:

  • Contact information (such as name, telephone number, and email address);
  • Your company name and job title;
  • Member Portal login information, including your username, password, and any security questions and answers;
  • Information you may submit in connection with a career opportunity at ACE, such as contact information, data submitted on a résumé or in a job application, your LinkedIn profile URL, and other information we obtain to administer the careers process;
  • Other information you may choose to provide, such as through the “Contact Us” feature on the Site

Automated Collection of Information

When you visit our Site, we may collect certain information by automated means, such as cookies, web beacons, web server logs and other technologies. The information we collect in this manner may include your device IP address, unique device identifier, web browser characteristics, device characteristics, operating system, language preferences, referring URLs, clickstream data, and dates and times of website visits.

Cookies and Web Beacons

Cookies are files that websites send to your computer to uniquely identify your browser or to store information or settings in the browser. A web beacon (also known as an Internet tag, pixel tag or clear GIF) links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of the Site.

How We Use the Information We Obtain

We may use the personal information we obtain about you to:

  • Provide you information about our products and services;
  • Respond to your inquiries;
  • Send you newsletters and communications if you sign up to receive these;
  • Manage career opportunities;
  • Protect against and prevent fraud, unauthorized transactions, claims and other liabilities;
  • Establish and manage your Member Portal account;
  • Operate, evaluate and improve our organization (including managing the Site; enhancing and improving our products and services; managing our communications; analyzing our products and services; performing data analytics; and performing accounting, auditing and other internal functions); and
  • Comply with and enforce applicable legal requirements, industry standards and ACE policies and terms, including our Terms of Use.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Third Party Analytics Services

We may use third party analytics services on our Site, such as Google Analytics. The analytics providers that administer these services use technologies such as cookies, web beacons and web server logs to help us analyze your use of the Site. The information collected through these means (including IP address) may be disclosed to these analytics providers, and other relevant third parties who use the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit https://www.google.com/intl/en/analytics/learn/privacy.html.

Information We Share

We may share your personal information with our affiliates and subsidiaries for the purposes described in this Privacy Notice. In addition, we may share personal information with service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

We may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.

We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

Your Choices

You may at any time ask us to stop sending you emails or other communications. To update your preferences, ask us to remove your information from our mailing lists, or submit a request, please contact us as described in the How to Contact Us section below.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Personal Information

Our Site is designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of thirteen (13) through our Site.

Links to Non-ACE Websites and Services

For your convenience and information, our Site may provide links to or plug-ins of non-ACE websites, apps and services that may be operated by companies not affiliated with ACE. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy policies of these parties, which we strongly suggest you review. We are not responsible for the privacy practices of any non-ACE websites, apps or services.

Updates to Our Privacy Notice

This Privacy Notice may be updated periodically to reflect changes in our personal information practices. Changes to the Privacy Notice will be posted on this page. For significant changes, we will notify you by posting a prominent notice on our Site and indicating at the top of the Privacy Notice when it was most recently updated.

How to Contact Us

You can update your preferences, submit a request or ask us questions about this Privacy Notice by using the “Contact Us” section of the Site, or by writing to us at:

Affinity Capital Exchange, Inc.
40 Exchange Place, Suite 1302
New York, NY 10005

The proposed services of the Alternative Trading System are subject to US regulatory approvals by FINRA and SEC. ACE does not serve retail investors or the general public.