We are a team of experienced practitioners – representing a broad set of relevant domain expertise in loyalty strategy, pricing, operations, corporate finance, technology development, blockchain, and market operations – on a mission to unlock unparalleled value from and boost growth of the global loyalty ecosystem.
The ACE Board
Atanas Christov
- Serial entrepreneur, seasoned executive, 27 years in relevant roles
- Built a Loyalty Finance & Strategy advisory, Affinia Volo Inc. (New York)
- Senior McKinsey consultant focusing on Airlines and Financial Institutions
- Harvard Business School graduate
Jerry Baker
- Entrepreneur with 33 years of experience in international insurance
- Co-founder and Chairman of Benefit Architects, an insurance brokerage firm
- Founder and CEO of LifeSpan Partners, a life insurance distribution company
Graham Williams
- Global Head of Markets, UniCredit
- 35 years of experience in Investment Banking, Sales & Trading
- Past experience at Credit Agricole,
Joint Dynamics Ltd
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