We are a team of experienced practitioners – representing a broad set of relevant domain expertise in loyalty strategy, pricing, operations, corporate finance, technology development, blockchain, and market operations – on a mission to unlock unparalleled value from and boost growth of the global loyalty ecosystem.

The ACE Board

Atanas Christov

  • Serial entrepreneur, seasoned executive, 27 years in relevant roles
  • Built a Loyalty Finance & Strategy advisory, Affinia Volo Inc. (New York)
  • Senior McKinsey consultant focusing on Airlines and Financial Institutions
  • Harvard Business School graduate

Jerry Baker

  • Entrepreneur with 33 years of experience in international insurance
  • Co-founder and Chairman of Benefit Architects, an insurance brokerage firm
  • Founder and CEO of LifeSpan Partners, a life insurance distribution company

Oliver Althoff

  • Managing Director at Seabury Capital
  • 15+ years of experience working in specialty finance, aviation and aerospace, as well as originating and structuring financing solutions across the debt capital structure
  • Held managing positions at Waypoint Leasing, CIT Group, GE Capital, and Bank of America
  • B.A. Economics and M.P.A. in Political Economy from Cornell University, and M.B.A. in Finance from the Wharton School of University of Pennsylvania


J.P. Morgan            Nasdaq