The First Institutional Exchange for Points-Backed Securities unlocking a trillion dollars’ worth of captive Loyalty value

Revolutionizing the loyalty economy by providing a capital market infrastructure and a brand new asset class for investors to hedge and manage risk unlocking over $1 trillion in market capitalization

A venue for new capital inflow, enhanced liquidity, risk management and price discovery available to banks, airlines and all loyalty industry participants globally

For a few of us, loyalty liability sounded like an oxymoron. However, in the wake of changes in regulatory regimes and accounting standards globally, Loyalty is quickly losing its meaning in advancing brands, financing corporations and engaging billions of consumers around the world. Therefore, we set off to reverse it, creating the infrastructure, mechanisms and the technology for turning loyalty points into a new and exciting asset class - in tune with the needs of sponsors, partners, investors and consumers.

It is how ACE was born.

OUR MISSION

To be the ultimate game changer for loyalty operators, sponsors and investors by creating sustainable loyalty economics, optimizing loyalty point yield, managing balance sheet liability and providing access to capital by monetizing loyalty currency into a new class of financial instruments. ACE will revolutionize the loyalty economy unlocking over $1 trillion in market cap by creating specialist trading venue for loyalty points backed securities, channeling liquidity, enhancing and attracting new investment to the loyalty sector.

WHAT WE DO

We facilitate issuance and trading of points between loyalty industry participants, partners and investors via point backed financial securities. We enable members to use the ACE Primary market to list loyalty currency instruments/contracts and/or package tranches of points at different values for sale to approved parties including new investors who up until now could not buy into this new asset class. Contracts can also be traded on the ACE secondary market where prices are driven by intrinsic valuation and market demand.

WHY CHOOSE US

Currently there is no capital markets infrastructure that unlocks the power of loyalty currencies and brings new financial participants into the Loyalty ecosystem. ACE is the first platform specifically designed for institutional loyalty players to optimize loyalty program economics. Our core team and advisors have 70+ years of relevant experience in loyalty, finance, capital market and securitization of assets. ACE has entered in an exclusive strategic partnership with NASDAQ, global leader in exchange technology and operations to power its trading platform and related services.

$350 Billion

Loyalty Ecosystem

$60 Billion

Points sold each year

30%-80%

Contributing Operating Profits

The largest

7 out of 10 co-brand credit cards are linked to airline Loyalty

RECENT NEWS

Airfinance Journal

Trading Loyalty Point-Backed Securities Electronically

25-01-2018
By the second half of 2018, institutional investors will be able to create and trade securities based on loyalty point currencies such as frequent flyer, credit card points and other reward programmes, unlocking a new asset class worth over $1 trillion.... more

Financial Times

Nasdaq’s future lies in tech, data and analytics, says chief

30-10-2017
To many Nasdaq has a clear identity — the eye-catching, fast-paced equities exchange on business TV that hosts the pioneers of the US technology industry, such as Microsoft, Google and Apple...... more

Financial Times

IEX exchange eyes first listing in October

28-06-2017
IEX, the US trading start-up that became an exchange about a year ago, is going after the listing business of its rivals the New York Stock Exchange and Nasdaq, aiming to secure its first listing in October.... more

Skift

Years After Spinning Off Its Loyalty Program, Air Canada Will Create a New One

11-05-2017
Roughly 15 years after making its frequent flyer program a separate company, Air Canada is calling it quits, saying Thursday it will create its own program in June 2020,... more
More News

PARTNER

Affinity Capital Exchange (ACE) and the NASDAQ OMX Group (Nasdaq:NDAQ) have signed a 5-year technology partnership agreement under which ACE will integrate and operate NASDAQ OMX's world-class market technologies for trading and clearing of a new asset class called Points-Backed Securities.